SUGCON Europe 2023 Sessions
Life at the Edge with Vercel and Next.js
Edge computing is a groundbreaking development in the web industry, and Vercel is leading the way. At Vercel, we offer developers a simple, fast, and scalable way to deploy web applications. This enables them to easily deploy to a global network, ensuring fast and reliable access to their content for users.
In this talk, we will explore the many benefits of edge computing and how Vercel and Next.js are helping developers create faster, more personalized, and more reliable web experiences. We will also examine how edge computing solves some of the challenges developers face and how we collaborated with Sitecore to build a fully composable application stack. This stack allows developers to create dynamic web experiences at scale and instantly deploy them to a fully-managed, auto-scaling Global Edge Network.Plenary – Malaga Theatre, Floor -1Thu 2:00 pm - 2:45 pm
Innovations in Deploy
As the Architect for XM Cloud Deploy, I'll walk through the road map and latest and greatest improvements we have to make your lives better l.
I will demo new and unreleased features, with a focus on speed of deploy and new integrations.Plenary – Malaga Theatre, Floor -1Thu 3:10 pm - 3:55 pm
Accelerate website builds with Headless SXA and XM Cloud
This session is suitable for both beginners and experienced developers who can find the exact trail for converting their skills into a new headless worlad behind Experience Edge. We'll delve into the nuances of implementing headless websites and share the insights learned from implementing SXA for the XM Cloud platform. You'll learn tips and tricks that can significantly accelerate your development process.
In a live demo, we'll take a look at the new Authoring and Management API for creating and exporting content, Webhook Event Handlers will benefit from PowerShell and SPE for understanding platform internals, such as Items Resources, filesystem. etc. We'll also discuss the architecture and migration options deriving from it.
By the end of this talk, you'll have a solid understanding of how to build headless websites with Headless SXA and XM Cloud, as well as best practices for productivity.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Thu 3:10 pm - 3:55 pm
Composable Strategies for OrderCloud
Composability is the modern method of software architecture and development. We will cover the strategies of composition OrderCloud enables and demonstrate how customers and partners can create their unique experiences.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Thu 3:10 pm - 3:55 pm
Connecting Customer Experience: Why Composability is Key to Integrated CX
In today’s world, new channels are appearing and evolving all the time, and with them your customers’ behavior and expectations are changing too. This is putting exponential pressure on marketers to keep up and stay connected ... tech wise. This session will explore the benefits of Sitecore's composable portfolio in giving Marketer's the freedom to integrate technologies that optimize the customer experience. In addition, this session will highlight the marketing benefits of Sitecore Connect and why it's a CX game changer.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorThu 3:10 pm - 3:55 pm
A session that will demonstrate public available exploits and the impact that they have on Sitecore.
The goal of session is to set focus on a good patch management Strategy, and securing your Sitecore Environment.Plenary – Malaga Theatre, Floor -1Thu 4:40 pm - 5:25 pm
SXA MVC & Headless SXA - a MOVING tale...
In this session, we'll discuss the differences between "Classic" MVC-based SXA implementations and Headless SXA. We'll also discuss strategies for transitioning your MVC-based SXA site to a headless implementation of SXA.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Thu 4:40 pm - 5:25 pm
5 Content Hub hidden gems to level up your integration project.
Surely, complex systems, such as Content Hub, have their little secrets. I wish, I knew them all! While, for me there may be still a lot to uncover, I would like to tell you, about five little secrets of the Content Hub, that can help you squeeze the most of it's potential.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Thu 4:40 pm - 5:25 pm
Why marketers are the real winners with XM Cloud
In a world of SaaS headless CMS tools built for developers, Sitecore puts the marketing team in the drivers seat with XM Cloud! Merging the benefits of traditional DXP platforms and modern headless tools, XM Cloud is the Enterprise-ready hybrid CMS that provides agile visual authoring for marketers with support for flexible development for developers. In this session, Pieter Brinkman will outline the business benefits of XM Cloud and show you the new visual authoring interface that allows you to create content, manage multiple sites, and use integrated personalization to optimize customer experiences.
What you’ll learn:
• Why is XM Cloud the right solution for marketing teams?
• What new visual editing experiences are available only in XM Cloud?
• How can an existing customer move to XM Cloud?
• What is coming down the road from Sitecore?Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorThu 4:40 pm - 5:25 pm
Crafting rock-solid secure composable Sitecore SaaS-based applications
Security has become one of the biggest concerns within organizations. With more companies moving towards distributed work, SaaS solutions, cloud and microservices-based architectures, the added complexity of managing multiple solutions, projects, and virtual appliances introduces more room for malicious visitors to exploit. In this session, we will educate technology managers and architects on how to create a security-focused culture and design secure Sitecore SaaS applications with checks and balances that keep the new generation solutions secure.
We will dispel the myth of a tradeoff between security and rigidity and provide a blueprint for creating flexible, scalable, yet secure SaaS solutions for the new composable world.
Attendees will understand how to design secure decoupled, disconnected, composable, solution in the cloud using Azure appliances. I will share the best practices and learnings from developing serverless distributed scalable applications. We will cover the full scope of security concerns, understand how to align IT and CISO and have both teams can work closely together in creating more secure SaaS infrastructure and as a result, a more secure web application and organization. Those unfamiliar with security concepts will get tactical knowledge for getting started, and those who are interested in hardening security will get the proven practical advice with tactics, design blue prints, and frameworks, that focus on removing 80% of the security issues with 20% of the effort in the new composable cloud-based world.
Topics covered -
1. A brief introduction to enterprise security - understanding the theory behind secure SaaS applications and how security can be achieved through the creating a security focused culture and a well-oiled security engine with technology teams working together.
2. Securing SaaS Solutions with DevSecOps - the rules and guides that deliver most security value per dollar spent
a. Solution Design and Implementation -
i. Secure network topology design in Azure
ii. Securing MACH-based implementations
iii. OWASP top 10, MITRE 25, team structures, peer reviews, threat modeling, OWASP Security Knowledge Framework
iv. Secure coding rules for Headless SaaS development;
v. Top 10 rules for developing secure APIs for middle layers in SaaS;
vi. Hardening Sitecore headless solutions
b. DevSecOps -
i. The nature of composable projects and complexity with multiple solutions
ii. Managing multiple composable solutions and projects built using different technologies
iii. Process and workflow optimization for multiple solutions; decoupled deployments of units of code
iv. Stability and consistency with Infrastructure as code,
v. End-to-end validation with the test pyramid
3. Putting it all together
a. Reference solution for a new Sitecore composable implementation
b. A pipeline blueprint for a modern SaaS solutions with serverless functions, containerization, and Vercel hostingPlenary – Malaga Theatre, Floor -1Thu 5:30 pm - 6:15 pm
Creating a custom module for Sitecore XM Cloud
We are taking one of our custom integrations that was initially developed for Sitecore XP/XM 10.x and migrate it to Sitecore XM Cloud. During this presentation I will explain what we had to do to achieve this; What does the development process look like, what are the limitations and what are our general takeaways.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Thu 5:30 pm - 6:15 pm
Introducing Sitecore Search
All about Sitecore Search, what is it, who will help, and how.
How does Search fit with Sitecore products portfolio. Discuss about functionality, benefits and have a demo of how is actually working.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Thu 5:30 pm - 6:15 pm
XM Cloud and Content Hub ONE Battle Royale
Richard Seal and Rick Bauer from Sitecore put the two latest Sitecore CMS solutions to the test in this fun and engaging presentation that not only compares the two products head to head but also from both a Developer and Marketer perspective.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorThu 5:30 pm - 6:15 pm
Community, mentorship, and Sitecore MVPs
Becoming a Sitecore MVP is an incredible achievement, one that takes effort and consistency throughout the year, and it’s an award given for consistent and valuable participation in the Sitecore community over the course of a year. In this session, Nicole Montero and Jacqueline Baxter will discuss getting (and staying!) involved with the community, tips for content creation, opportunities to grow public speaking skills, and the MVP mentorship program.
Attendees will learn:
The advantages of participation in the MVP mentorship program
Where work and community overlap
What makes an MVP application stand out from the crowd
Opportunities for community contribution and participationPlenary – Malaga Theatre, Floor -1Thu 7:30 pm - 7:45 pm
Content Hub ONE - Insights
3 Months after the initial public release of Content Hub ONE, we would like to take a moment to reflect and share the learnings of the first three months of our product. Additionally, we want to take a look at the industry trends and how these will shape the roadmap of Content Hub ONE.Plenary – Malaga Theatre, Floor -1Fri 9:00 am - 9:45 am
The new Sitecore meets (or beats) the old Sitecore...
The sitecore world is changing - so is the requirements for the developers...
Meet on of the very old Sitecore developer - maybe even a luminary - and one of the upcoming genius' of the Sitecore community..
Learn how to work with the new architecture - and learn translations of the old Sitecore to the new Sitecore world, architecture and methodologyPlenary – Malaga Theatre, Floor -1Fri 9:55 am - 10:40 am
Migrating advanced Sitecore implementations to XM Cloud
Sitecore's new Composable DXP is an awesome collection of MACH-based building blocks that allow you to develop advanced, flexible and scalable web applications, of which XM Cloud is at the heart of the ecosystem for rich headless content management solutions. How do you transform to this stack coming from an existing Platform DXP, especially if this is a highly customized implementation? A developer session demonstrating workflow, migration concepts, tips & tricks on morphing towards composability!XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 9:55 am - 10:40 am
Upgrade path for a Monolithic Developer to a Composable Developer
We all have been talking about upgrade paths for various Sitecore versions. But in this talk, we would like to talk about upgrade the path for humans who are trying to keep up the pace with rapidly updating technology. We would like to discuss the path for a Monolithic Developer (.NET) to be a Composable Developer (XM Cloud, JSS, Next.js, Vercel). We will outline the skills required and share key resources to acquire those skills.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 9:55 am - 10:40 am
How to (not) f**k up a B2B organisation with Sitecore
We have seamless user journeys in a b2b enterprise with different business models and having multiple shops on multiple channels - this really sounds like some crazy buzzword bingo but it is not!
In our talk we are going to share, how we solve pains in an omni channel e-commerce experience for more than 20 decentralized countries with different business models and individuell content as well as marketing strategies. If this is not already enough, there are also various on- and offline shops within our landscape. We will dive into the management of all of those as well as the connected KPIs. You will learn, how the customer experience can be improved by not only centralizing some content, but also focusing on personalized experience.
In our landscape we are able to provide components in Sitecore as a service for better reusability, page performance and maintenance to improve seamless user journeys. Those components are personalized and tweaked with machine learning technologies. But all the glitters is not gold, therefore we will share also some hurdles and f*ck ups within the organization, communication and also with Sitecore, that you could avoid.
In the end you will get to know the next steps of one of the leading omni channel b2b enterprise in Europe and how you are playing a key role in it!Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 9:55 am - 10:40 am
Rendering your data in headless - 101 different ways
The move to headless means that the old reliable days of MVC and CSHTML are gone. Now there are a wide range of different techniques and tools.
In this talk I will look at different rendering patterns, from Single Page Applications, Startic Site Generation to Island Architecutre and Progressive Hydration.
The talk will deal with the why, how ,challenges and solutions and frameworks that each brings and help developers decided which route to go.
After all, headless is more than NextJs ;-)Plenary – Malaga Theatre, Floor -1Fri 11:20 am - 12:05 pm
Keep the door open when transforming from Sitecore XM to composable DXP using XM Cloud!
In this session, I will take you on the journey of keeping your website open for customers well transforming it into a new Sitecore composable stack. The session will show the hybrid scenarios and the composable end state.
What should you get from this session?
- How do you set up the hybrid solution.
- How do you transform
- Pros / Cons Hybrid
- Composable DXP end-state
- Demo - Github demo repository
- PowerPoint presentation.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 11:20 am - 12:05 pm
Modern Digital Experience Platform Analytics & Composable Enterprise
Composable Enterprise and Data Mesh concepts are on the rise, and there is an excellent reason for that. Organizations strive to deliver innovation quicker and adapt applications more dynamically - to do so efficiently, organizations need to rely on composable principles. A domain-driven analytical data architecture such as data mesh would supplement Sitecore Composable Enterprise design principles to deliver modern data analytics solutions at scale. This session will showcase how to start applying Composable principles with Azure Data tools using Sitecore Composable tools.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 11:20 am - 12:05 pm
Build helpful adventures with Sitecore Personalize
When it comes to customer experience, listening to your audience is critical. Being helpful requires understanding the problems your customers are facing and creating experiences that help them solve those problems and move their business forward. With Sitecore Personalize it is possible to listen attentively and tailor experiences that engage and educate.
Using a wizard powered by Sitecore Personalize, we will showcase an approach that familiarizes new visitors with website information architecture. This approach increases the relevancy score of individual pages and allows visitors to self-select a beneficial path and build a quick, relevant experience across multiple pages.
In this session attendees will learn:
• Practical, engagement-focused uses of CDP/Personalize
• How to create engaging customer journeys for visitors across multiple pages
• Options for familiarizing visitors with website information architecture
• How to create a targeted, engaging experience that sits between a chatbot and a pop-upMarketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 11:20 am - 12:05 pm
Grappling with the Many Heads of Headless
Vue or React? Maybe Next.js? Do we stick with what's familiar and go with .NET Core? Why isn't anyone using Angular anymore? What is Vercel? Do we even need headless at all?
In this talk we'll look at the many approaches to headless development with Sitecore. We will compare the different technology options and weigh the benefits and drawbacks to each, while also discussing whether or not headless is appropriate for your project at all.Plenary – Malaga Theatre, Floor -1Fri 12:15 pm - 12:30 pm
Talking to a typical customer about the road to composable
We've probably all seen sessions about moving to composable lately and we all know this is the road ahead but how do you talk about this to a customer that is used to his Sitecore editing environment and is sending mails with EXM.
In this talk I will explain how we handled this with a (B2B) customer that has been using Sitecore for over a decade. We brought them a story that (pl)eased them and opened the conversation to start the composable journey together. Taking into account procurement departments, IT departments, business owners and so on. Most of us have learned that for a company that is not willing to take a real big bang (hereby questioning not only products but also vendors and partners) it is not such an easy journey. The example I want to present in this talk is not the biggest customer or the most sexy solution - it is about one of many Sitecore customers that are looking at the future and are not sure what to do.
I'll present the roadmap we gave them - trying to give you ideas and/or open a discussion on how to start the journey for your customer as well.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 12:15 pm - 12:30 pm
A Road Trip to Composable Canyon
Still stuck on XP? Here's a scenic route towards Composable with a number of stops on the way.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 12:15 pm - 12:30 pm
CDP/Personalize & Discover - Better Together
This talk showcases how the combination of products in different Sitecore Clouds (Engagement and Commerce) enhances each product's native capability. Specifically it looks at how data from CDP enriches the commerce offering of Discover and how the AI Recommendations of Discover can be deployed in an omni-channel fashion via Personalize.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 12:15 pm - 12:30 pm
Leverage Sitecore Connect for Sitecore CDP
How Sitecore Connect can be used to schedule an export of a segment from Sitecore CDP and push the audience into an external system.
- Setting up segment export in Sitecore CDP (Audience Sync)
- Overview of Sitecore Connect
- How to setup recipes in Sitecore Connect
- Using Sitecore Connect with Sitecore CDP
- Data Mapping with Sitecore ConnectPlenary – Malaga Theatre, Floor -1Fri 12:35 pm - 12:50 pm
What is Flexibility Over Features Philosophy in Sitecore OrderCloud Architecture
In this session, Himadri will explain the architectural approach of Sitecore OrderCloud, which emphasizes flexibility over individual features. He will provide a brief demonstration of OrderCloud to illustrate this philosophy, and discuss how it affects the way the platform is implemented.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 12:35 pm - 12:50 pm
Accelerating Sitecore JSS Applications with Predictive Caching and AI
This article explains how to use artificial intelligence (AI) to improve the performance of a Sitecore JSS application by predicting which routes are likely to be requested and caching their data in advance. It covers different techniques for implementing predictive caching, including using machine learning to make predictions, implementing online learning to update the model with new data, and using reinforcement learning to optimize the model's behavior based on feedback. The article provides sample code snippets and discusses the benefits and challenges of implementing predictive caching in a Sitecore JSS application.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 12:35 pm - 12:50 pm
Importance of user research in the Composable DXP world
User research is an integral part of designing the right experience strategy. Learning about your customers through qualitative and quantitative research allows you to build a clear understanding of who they are, what they want and how can they achieve their goals.
It is the basic yet powerful foundation that needs to be laid before orchestrating experiences for customers based on their touchpoints with a brand/service.
The topic will cover the types of user research, how to identify what works for you and which tools you should implement and tips on synthesizing information to gather impactful insights and enhance customer experiences.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 12:35 pm - 12:50 pm
Using External Components in Content Hub 4.2
External Components in Content Hub 4.2 now use React. I'd like to show how three completely different scenarios have been solved in real world applications using React external components.Plenary – Malaga Theatre, Floor -1Fri 12:55 pm - 1:10 pm
Monitoring your Sitecore Content Hub solution using APM tools
Sitecore Content Hub like other SaaS applications is managed by a software vendor. This removes a large amount of headaches but also means the solution can be a black box.
How can you find out what is going on behind the scenes with performance and issues users may be having.
Tim is going to present in this lightning session on how to add an APM tool to Content Hub and monitor your application. Its a simple task but can add so much value to your teams, including performance of pages and errors that users are encountering.XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 12:55 pm - 1:10 pm
DevOps Composability in a Composable World
With the growing movement, understanding and adoption of the Sitecore composable journey/story it's important to comprehend how the benefits of an associated composable devops culture across the IT and marketing estate is critical to compliment the entire strategic composable organisation vision a business needs to have, with Sitecore products as just one set of offerings/solutions.
This is not just another DevOps, DevContentOps or Dev[Abc]Ops repackaging, but a wholesale fundamental alignment shift that needs to be in complete tandem with the full composable architecture and business adoption an organisation has or is aspiring too.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 12:55 pm - 1:10 pm
Sitecore components explained for your marketers
How can we give back control to contributors, creators and marketers? How your developer's team can focus more on producing valuable features rather than building again a variation of an existing component for another campaign launch?
In this session, I will present and explore Sitecore Components concepts and philosophy and provide the audience with concrete examples and use cases.
We will also see how Sitecore Components will work in pairs with XM Cloud.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 12:55 pm - 1:10 pm
Integrating in the Cloud: Sitecore Connect
Sitecore Connect is the Symposium announced product for solving integration needs between Sitecore's products and the rest of the Composable world. With thousands of connectors and an easy to understand low/no-code canvas for designing your integrations Sitecore Connect enables Clients and Partners to go from 0 to integrated in a matter of minutes.
In this session we will show you how easy it is to integrate with Sitecore products using Sitecore Connect and how you can contribute Recipes and Connectors to the community.Plenary – Malaga Theatre, Floor -1Fri 2:20 pm - 3:05 pm
Leveraging XM Cloud APIs and Webhooks to powerup integrations
The release of Sitecore XM Cloud opens up a whole new approach to integration. It enables us to orchestrate using the frameworks of our choice to build our own composable solution. While it is important to make our choices, it is also critical to build integrations in time to meet our needs. In this session, we'll explore how XM Cloud APIs and Webhooks can help us build integrations quickly and effectively.
Agenda for this session:
1. Introduction to Composable solutions with Sitecore XM Cloud : 5 mins
2. Overview on Sitecore XM Cloud APIs and Sitecore Webhooks : 10 mins
3. Solution outline with XM Cloud APIs and Webhooks : 10 mins
4. PoC walkthrough and a short Demo : 10 mins
5. Q & A : 10 minsXM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 2:20 pm - 3:05 pm
Integrated Analytics: Unlock the Power of Composable DXP Data with advanced tracking
How can marketers using Sitecore XM/XM Cloud and Sitecore CDP get deep, connected analytics insights to make better data-driven decisions?
The answer is high fidelity, high quality data. In recent years, traditional analytics, namely Google Analytics, have come under increased legislative pressure. With the increasing importance of first party data, we are met with a familiar challenge: how to reduce the time and effort needed to build, tag, manage and fire tracking events.
To address this challenge, this presentation showcases an open-source, extended tracking package created specifically for Sitecore XM and Sitecore CDP. The package provides a standard vocabulary for describing users and sessions, and works with headless Sitecore development and JSS. Install the package and immediately start tracking:
- clicks (buttons, links)
- time spent actively on website per browser tab
- when a component scrolls into view
- where users came from
- UTM campaigns
...and much more, without any additional configuration. Furthermore, the project is available on GitHub to be copied, forked, or contributed to. Join us for a session about how to get the best out of XM (Cloud) and CDP and make sure tracking is done right from the start.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 2:20 pm - 3:05 pm
Women in Sitecore Roundtable
We are living in a digital revolution, technology is key to our future. Female employment is at a record high, but the percentage of women working in the tech sector still remains low. How is Sitecore doing here? The lack of diversity will also impact the types of products we develop and deploy in the world, and it will have high impact on the accessibility of these products by certain groups of people. It will also have a big impact in other important social aspects (e.g. bias algorithms that affects people's lives in justice, health, education etc.). There are many examples of great achievements by women in the tech sector, and Sitecore. It is important to enable more women to access these opportunities and for that to still continue talking about this big topics. What is Sitecore position on this huge topic?Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 2:20 pm - 3:05 pm
Sitecore Components in Action
XM Cloud is the new flagship SaaS Content Management platform that provides a lot of enterprise features enabling Marketers to deliver great web experiences. One of these great features is Sitecore Components. It allows business users to create Components in a no Code way. I would like to showcase how to utilize content from Content Hub ONE in XM Cloud using Sitecore Components and Sitecore Pages.Plenary – Malaga Theatre, Floor -1Fri 3:15 pm - 4:00 pm
Sitecore Search: Real case PoC
Search seems always to be an area of much debate, redesigning, fine-tuning etc. during projects. The previous OOTB supported search technologies supported by Sitecore (for instance SOLR) are powerful, but comes with a caveat that quite some seems needed for the marketer/content administrators to actually gain insight and understanding of how the engine works, and a lot of times a lot of configuration and custom implementation is required to achieve what is needed.
Sitecore search seems to come with a lot of promises to face these challenges in quite interesting ways.
In this session we will:
- Briefly discuss some common search challenges
- Provide a very high level overview of Sitecore Search
- Illustrate and discuss differences between a production running SOLR implementation vs. a PoC based on the same site (which heavily relies on search) on Sitecore search.
XM Cloud - sponsored by Alpha Solutions - Mediterranean, Floor 1Fri 3:15 pm - 4:00 pm
Customer Experience Orchestration in Composable Ecosystem
The move from monolithic to Composable DXP architecture have given organisations various options to chose from as they head towards best-of-breed tech stack. However, with this feverish move towards the latest and greatest, a shift in marketing strategies approaches should evolve to: accommodate what we have now, a hybrid positioning between today and where we are heading tomorrow, full adaption of future headless or SaaS products.
In this session, I will be covering various experience orchestrations through multiple system architectures and marketing strategies that goes with that. How to create an alias for a landing page in a JSS headless website, how to orchestrate a personalized experience when you work with a pure headless CMS and leverage Sitecore personalize, how to adapt a hybrid approach between JSS + downgrade to XM while using Sitecore CDP for future personalization while taking your current implementation to the edge (using Sitecore Edge).
Technology changes have a great impact on marketing decisions and it is important than ever to align business and marketing goals with future technology directions.Path To Composable - sponsored by EPAM - Mediterranean, Floor 1Fri 3:15 pm - 4:00 pm
LAB Profile® In an Online world.
We all have heard about personalization and the values it can bring to our business. Million tools have been introduced to cover many different scenarios. All these information can become overwhelming and hard to grasp for many content strategies or website owners. In this session, we will be talking about a simple proven profiling strategy and how it can be implemented using Sitecore Technologies.
Shell Rose Charvet in her book “Words that change minds” talks about a profiling method called LAB Profile®. This is a technique mainly used for sells purposes (although there are many more applications) to gain a better understanding of the client mentality and try to match their way of understanding the world. In another word, speaking the same language. The book introduces many different personality profiles in a context and suggests an influencing language that can be adopted for each profile. In this talk we will be briefly reviewing this profiling technique and translating it into a website context. It is worth noting that the goal of this talk is not to teach LAB Profiling (there are quite many training courses out there) but to use this technique as a starting point for the content strategies to get into to the personalization world.
The second part of the talk will be about implementing of this profiling technique in a website using Sitecore Experience platform and or Sitecore personalize. We will be concentrating first on matching the users to a profile and secondly using the influencing language to persuade our user toward the business goals. Some of these implications will be only possible using Sitecore XP and the others through Personalize. Therefore, this talk will be demonstrating a live comparison of the two products and help them better understand the possibilities and limitation of each.
The final stage of the talk will be focusing on measuring the personalization performance. It is important to know how successful your personalization has been. This will help you understand whether you should be expanding on top of the current strategy or try to adopt the next strategy base on the performance of the current one.Marketing Track - sponsored by Copenhagen Mist - Torremolinos, Ground FloorFri 3:15 pm - 4:00 pm
Experiences with Content Hub One - Journey of relaunching our Usergroup website
The Sitecore Usergroup Germany relaunched their website this year and we want to share our experience with you. Using Content Hub One and next.js we moved from Wordpress to the latest Sitecore technology. Join us in our session and hear about our lessons learned, what challenges we faced and our suggestion on best practices.Plenary – Malaga Theatre, Floor -1Fri 4:10 pm - 4:55 pm